BMI presented the highly anticipated installment of its popular How I Wrote That Song series at Billboard Latin Music Week on Tuesday, April 24, at the Venetian Hotel in Las Vegas. The discussion featured insight into the art of songwriting from hitmakers Motiff, IAMCHINO, Jorge Gomez, Justin Quiles, Alcover and Spiff TV, and was moderated by BMI Vice President of Creative, Latin Music, Delia Orjuela.
Throughout the spirited event, panelists conversed about everything from the process of writing, producing and performing hit songs, to sharing stories behind some of their biggest hits. Quiles described the creative process behind his multiple hits like “Downtown” and “Si Ella Quisiera,” while Alcover provided details on how he penned the current single “Mala Actitud” for CNCO. IAMCHINO and Gomez told the story of working with Pitbull on his 2015 hit “El Taxi.” As one of the original genre-blenders, Spiff TV discussed his satisfaction with the heavy uptick in Latin-music inclusion with various genres including Pop, R&B, Hip-Hop & Trap. Among other topics, Motiff added background on his process for creating the groundbreaking anthem he produced for Gente De Zona entitled “La Gozadera.”
In addition to BMI’s How I Wrote That Song panel, Billboard’s Latin Music week also hosted additional panels featuring BMI singers, songwriters, producers and publishers.
VP Entertainment/Dimelo Vi President and BMI affiliate Vicente Saavedra elaborated on the complexities of managing mega-stars like Ozuna. BMI songwriter Pepe Garza led a Rise of the Mexillenials, which included BMI singer/songwriter Jesus Mendoza and BMI singer/songwriter/producer Adriel Favela, who covered how they’ve impacted regional Mexican music as Millennials. BMI singer/songwriter Ozuna took the stage to breakdown how his chart-topping hits were conceived, recorded and produced.
BMI award-winning producer Ricky Luna and BMI songwriter/producer Carlos Villalobos shared the stage for the Latin Comes of Age in Film and TV to explore the process of incorporating Latin music into those media. BMI award-winning producer/songwriter/artist RedOne and BMI award-winning producer/songwriter Andres Torres shared the Producing for the Global Market stage to discuss their process of creating international hits. BMI singer/songwriter and global super star Pitbull concluded BMI’s list of top talent panel participants by completing an exclusive Q&A with Billboard to elaborate on his new adventure as an independent artist, philanthropy and adding motivational speaking to his repertoire.