March 15, 2011
BMI @ SXSW Profiting from Technology: Online, Offline and On Tour” panel
9:30am / Hilton / Salon H (SXSW Interactive badge required)
Moderator: Dave Claassen, Associate Director, Writer/Publisher Relations, BMI
Panelists: Bryan Calhoun/soundexchange; Fred Croshal / Croshal Entertainment Group, LLC; Kimberly Thompson/Sonicbids; Bram Bessoff / Indie Hit Maker
Description: Artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. This panel features reps of innovative, tech-savvy artists and best-in-class technology providers to discuss trends and success stories -from tour-centric to online marketing strategies- using innovation and technology to boost the bottom line. Since technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive your success while making you the most money online, offline and on the road.
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