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‘Industry Insider’ Targets Marketing, Publicity

Posted in News on April 15, 2008
Pictured after the event are (l-r):  Susan Maguire, BMI’s Ben Tischker, Ariel Hyatt, BMI’s Samantha Cox, Bill Werde, and Chris Elles.
Pictured after the event are (l-r): Susan Maguire, BMI’s Ben Tischker, Ariel Hyatt, BMI’s Samantha Cox, Bill Werde, and Chris Elles.

BMI, together with Gibson and Billboard, presented the latest installment of the Industry Insider series on April 8 at the Gibson Baldwin New York showroom.

Titled “Marketing & Publicity: How To Be Heard,” the session focused on proven marketing tips and publicity strategies designed to introduce independent music to consumer, including on-line and street-team marketing and how to obtain press coverage. Moderated by Billboard’s Bill Werde, the session’s guest speakers included Ariel Publicity & Cyber PR’s Ariel Hyatt, Powerhouse Entertainment’s Susan Maguire and The Syndicate’s Chris Elles.

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