BMI was thrilled to once again present its signature panel series, How I Wrote That Song®, as part of the 30th anniversary of Billboard’s Latin Music Week. In observance of health restrictions due to the pandemic, the event was held virtually for the first time, although the discussions were no less impactful. Moderated by BMI Senior Vice President of Creative Alex Flores, this year’s panel featured three-time Latin GRAMMY award-winning producer Tainy — who also just took home the coveted Producer of the Year Award at Wednesday night’s Billboard Latin Music Awards — along with special guests, producer Albert Hype and reggaeton rapper/producer Jota Rosa, two up-and-coming talents from Tainy’s NEON16 collective.
As a rare opportunity to speak with influential, boundary-pushing hitmakers on the rise, the panel was informative and illuminating. Touching on a wide spectrum of topics, including their creative process, the complex chemistry of a winning collaboration, and the challenges of still crafting genre-expanding music during the height of a global pandemic, the three panelists were candid and forthcoming, sharing their insights and experiences with Flores. “Find your sound,” said Tainy in response to Flores’ request for advice for aspiring producers, “The opportunities will come, but you have to be ready when that time comes. Dedicate time to perfect your craft and know who you are in this industry.” Hype reinforced that encouraging message. “Find yourself,” he told Flores, “find your sound and what sets you apart from everything that’s happening, and work at it every single day.”
Watch the full conversation below: