In 1986, BMI found a kindred spirit in a baby music festival with big ideas. 25 years later, the SXSW Music and Media Conference sets the industry standard, and anchor sponsor BMI is still one of the festival’s most dedicated supporters. At its core, SXSW’s and BMI’s relationship is one of shared values. SXSW has long-since perfected the marriage of raw musical thrill and real-stakes business machine—the same balance of artistry and commerce that BMI practices daily.
For more than two decades, BMI has flooded Austin with SXSW-only moments. Performances from giants including Little Richard, Willie Nelson, Cheap Trick, Carl Perkins, Public Enemy, Gary Stewart, Mavis Staples, Jerry Jeff Walker, Robert Randolph and the Family Band, Junior Brown, DEVO, Nick Lowe, and Blind Boys of Alabama; as well as live jolts from younger voices like Shelby Lynne, KT Tunstall, Cake, Ryan Adams, Mike Farris, Blues Traveler, Eli ‘Paperboy’ Reed, Zac Brown Band, and Cage the Elephant, and many more compose the storied BMI-at-SXSW lore.
March 11-20, 2011, ushers in a new chapter in the organizations’ shared history. BMI’s annual event-capping Friday night show is a coup: BMI will present the Lost Highway 10th Anniversary Revue, celebrating a decade of the maverick imprint’s music. Slated for March 18 at new Austin City Limits venue the Moody Theatre, the evening will include performances by Lucinda Williams, Robert Earl Keen, Black Joe Lewis & the Honeybears, and Hayes Carll, plus red-letter surprises.
BMI will also continue its long-standing tradition of ubiquitous activity at the festival, offering a slew of industry mixers; battery-charging showcases incorporating rock, pop, Latin, and singer/songwriters; and panels discussing film music composition and the art of songwriting. Schedule details will be announced in the coming weeks.
The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery. SXSW Interactive runs March 11-15; Film is March 11-19; and Music runs March 16-20.
Broadcast Music, Inc.® (BMI) is an American performing right organization that represents more than 475,000 songwriters, composers and music publishers in all genres of music and more than 6.5 million works. BMI has represented the most popular and beloved music from around the world for 70 years. The U.S. corporation collects license fees from businesses that use music, which it then distributes as royalties to the musical creators and copyright owners it represents.