The Workshop for Music in Commercial Media, presented by Broadcast Music, Inc. and New York University, successfully wrapped on July 29 at NYU’s James Dolan Recording Studio. The intensive, three-day seminar is dedicated to the business and techniques of producing and composing music for advertising, corporate branding and music production libraries. These areas constitute the world’s most-heard music and provide major revenue streams for composers.
The BMI/NYU Workshop is the first to focus on the eclectic mix of the musician/production skills and the business acumen needed to be successful in these areas. Spearheaded by award-winning media composer Andy Bloch (Human: Music and Sound Design), the faculty and panelists featured composer Peter Nashel (Duotone Audio Group) and music producer Keith D’Arcy (Universal Music Publishing Group). In a dynamic mix of informative industry panels, faculty critique sessions and live recordings in the state-of-the-art NYU James Dolan Recording Studio, participating composers had the opportunity to have their music produced with top-tier musicians and engineers, under real-world conditions. Participants also had the opportunity to study with acclaimed media composers and faculty who have produced music for thousands of advertising spots and production libraries and scored for television and film.