Close

BMI and NYU Present Music in Advertising Workshop

Posted in News on July 30, 2014
Fellows and advisors of the three-day Workshop for Music in Advertising gather in between sessions.
Fellows and advisors of the three-day Workshop for Music in Advertising gather in between sessions. Photo: Emily Cameron

Broadcast Music, Inc., in partnership with NYU Steinhardt, presented the NYU/BMI Music in Advertising Workshop, an intensive three-day seminar dedicated to the business and techniques of composing and producing music for advertising and corporate branding. Held July 25-27 at New York University in Greenwich Village, the Workshop focused on both the musician/production and business skills required to be successful in these areas. The faculty and panelists included composer Peter Nashel (Duotone Audio Group), Mark Suozzo (American Splendor) and music producer Keith D’Arcy (Saatchi and Saatchi), with the discussion led by award-winning media composer Andy Bloch (Human: Music and Sound Design). The workshop, which is an annual event, was produced by Dr. Ron Sadoff, Director, NYU Film Scoring Program, and Doreen Ringer-Ross, Vice President of Film/TV Relations, BMI.