BMI was excited to participate in the latest edition of LAMC, the Latin Alternative Music Conference, in New York City. This year, BMI presented the panel, “It All Starts with A Song,” on Wednesday, July 12. Moderated by BMI’s Creative VP Latin, Jesus Gonzalez, it featured a slate of participants including BMI songwriters Elena Rose and Paula Cendejas, ASCAP songwriter Pedro Capó, as well as publishing executives like Mary Nuñez (Warner Chappell), Ana Rosa Santiago (Universal Music Publishing Group), Francisco Granados (Sony Music Publishing US Latin) and Emilio Morales (Rimas Publishing). The panel engaged in a deeply engrossing discussion about the creative process of writing a song that connects with fans through the business side of publishing and distribution. Panelists also covered the rise in Latin music’s popularity and massive digital consumption worldwide, all helping propel the genre into a billion-dollar industry.
Additionally, BMI co-presented LAMC’s Indie Showcase with Industria Works at the club DROM in the East Village of Manhattan, which featured a vibrantly diverse lineup of artists, including talented BMI songwriters like Mario Puglia, Circo and Loyal Lobos.