|L. Negro||U-NIQ||Sr. Escobar and M. Corcho|
S.O.B.'s doors will open at 6:30 p.m. the night of the show, with festivities kicking off at 7:30 p.m. Sponsors of the event include Gibson, nochelatina.com, lamusica.com, Latination, American Latino TV, Nivel Musical, El Especial and El Especialito.
|Una Via||Sonido Secreto||Insomnia|
Dominican Republic native and New York transplant L. Negro combines his childhood admiration of New York-style rap and his mother country's Spanish for a groundbreaking sound that has helped push Latin hip-hop/soul to the forefront of the rap music community.
Trio U-NIQ was formed by brothers Migz and Tonio Vasquez, along with good friend and musical cohort Alex Salabarria. As their name suggests, the group produces a unique, soul-driven concoction derived from instinctively smooth harmonies.
Brothers Sr. Escobar and M. Corcho were born and raised in Guatemala City and made the trek to the United States while they were still young men. The two cite influences including Snoop Dogg, Tupac and Jay-Z, and plan to deliver Latin hip-hop to mainstream audiences through their moody, deliberate lyrics.
Una Via aims to combine classic rock sounds with Latin music's signature beats. Formed by guitarist brothers Johnny and Leonel Cayamcela, Una Via also relies on bassist George Vivanco, drummer Juan Pablo Calvo and charismatic lead singer Mauricio Cardenas.
Sonido Secreto combines visual and auditory art for an inimitable live experience. The rock quartet displays images conceived by band members Pozo, Gaia, Oveck and Sol as a backdrop, and now classify themselves as blues and art rock.
Longtime friends Pablo Garcia, Eli Menezes, Ricardo "Rico" Ramos, Waldo Chavez and Jotan Afanador form rock band Insomnia. The members have enjoyed success individually with major names such as Lauren Hill and Obbie Bermudez, and together create raucous, fast-paced Latin rock.