Michael O’Neill has been appointed Senior Vice President, Licensing at BMI, it was announced by Del Bryant, President and CEO of the performing right organization.
O’Neill, who is based in the company’s New York office, will oversee all aspects of BMI’s licensing including radio, television, cable, satellite and its General Licensing arm whose customers include approximately 600,000 restaurants, bars, live performance venues, and a wide spectrum of retail, transportation and service establishments.
“Mike’s understanding of how radio, television and cable use music has made it possible for him to structure agreements that enable our licensees to be responsive to changes in the business landscape while at the same time acknowledging the full value that music brings to these delivery platforms,” said Bryant.
O’Neill led BMI’s licensing negotiations with the big three television networks, the local television industry, and cable television networks and systems. He was the senior licensing executive in BMI’s landmark $1.6 billion radio industry agreement. He developed new licenses and sales policies, spearheaded a new customer relations campaign, and played a key role in contributing to BMI’s explosive growth over the past 10 years.
O’Neill joined BMI in 1995 as Director, Group and National Accounts from CBS-TV network, where he was Director, CBS Affiliate Relations. Within two years, he was appointed Assistant Vice President, Media Licensing and two years later, Vice President, Sales and Administration, Media Licensing.
He holds a MBA from Rutgers University in Marketing and Finance and received his degree in Business Administration from Montclair University.