BMI today announced that it has signed a licensing agreement with Colorado-based Cellus USA, a leading international provider of short message service (SMS) content applications for wireless telephones. Current SMS services from Cellus USA include ringtones, downloadable logos and picture messages that consumers can send to themselves or others. Founded in Norway in 2000, Cellus is focusing on bringing its premium mobile content and applications to the U.S.
The BMI license will cover the public performance rights on behalf of approximately 300,000 songwriters, composers and music publishers for the approximately 4.5 million musical works that BMI represents.
"The mobile content market from information to entertainment is poised to take off in the U.S.,” said Richard Conlon, Vice President, Marketing and Business Development, Media Licensing, BMI. “The SMS applications that Cellus USA is offering are an important step in developing the U.S. market for mobile entertainment.”
"At Cellus USA, we're committed to providing the highest quality services and content the right way, by partnering with leading publishers and performing rights organizations such as BMI to obtain the appropriate licenses,” said Bruce Ellis, President, Cellus USA. “We look forward to bringing consumers ringtones from BMI’s extensive repertoire.”
Cellus is the world's leading premium SMS service provider, offering the most advanced SMS content and applications to consumers and carriers in markets around the world. Founded in Oslo, Norway, in February 2000, Cellus now has nine international offices in three continents, including Europe, Asia and North America.
The company has earned the leading market position in Norway and Sweden, two of Europe's most advanced SMS markets. With a business model based on partnerships, Cellus has now worked with more than 100 major media groups to develop compelling mobile content.