BMI and the Radio Advertising Bureau (RAB) are proud to announce the inauguration of The FastStart to Radio Sales Success, a minority scholarship program for the RAB Sales Training Academy in Dallas, Texas. The program launches this fall with a total of 25 minority scholarships to be awarded for the 2002 calendar year.
Plans call for the formation of a Scholarship Committee to define criteria and select the recipients. Submissions will be taken October 1 through December 31, 2001. Scholarship recipients will be announced at RAB2002, the Radio Sales, Management & Leadership Conference that will take place February 7-10, 2002 at Walt Disney World Resorts in Orlando, FL.
The RAB Radio Training Academy provides intense, on-site training and real-world skills to new radio salespeople, allowing them to accelerate their early progress and to build a strong foundation for long-term success in the radio industry. Classroom and interactive sessions last a full week at the Training Academy facilities in Dallas, but the actual experience continues long after with ongoing faculty-student contact, periodic appraisal, and further opportunities for advanced skills training after graduation.
“Recognizing that today's Academy graduates are tomorrow's radio leaders, this is an opportunity to extend the Training Academy's scope and enhance our industry’s future,” said Gary Fries, RAB President and Chief Executive Officer. “We are delighted to once again partner with BMI, with whom we have had many successful joint ventures.”
“BMI is proud to sponsor the RAB’s initiative to create a minority scholarship program for salespeople in the radio industry,” noted John Shaker, BMI's Senior Vice President of Licensing. “These scholarships to the RAB Training Academy will provide a great foundation for the participants to succeed in leadership in the radio industry.”
The Radio Advertising Bureau (RAB) is the sales and marketing arm of the radio industry with more than 5000 member stations in the U.S. and over 900 additional members in networks, representative firms, sales and international organizations.