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BMI and LicenseMusic.com Implement Groundbreaking Agreement

Posted in News on January 18, 2001

BMI and LicenseMusic.com, the leading provider of online music licensing services, are proud to announce the recent implementation of their groundbreaking alliance created last year.

The agreement, originally announced in May 2000, enables BMI to provide public performance rights licenses for web site use by LicenseMusic.com customers. By working through BMI’s Digital Licensing Center (DLC), LicenseMusic.com users can obtain a blanket performance license for all BMI-affiliated musical works. Likewise, visitors to BMI's SongSearch database on bmi.com will be offered an option to obtain synchronization rights from LicenseMusic.com when they search the BMI repertoire. LicenseMusic.com is the first online music company offering this functionality through BMI's DLC.

How it works
If a song search in BMI’s HyperRepertoire section reveals that a song is represented in the LicenseMusic.com catalog, a link to LicenseMusic.com will appear, allowing the user to immediately obtain a synchronization license for both the composition and master recording. The process utilizes LicenseMusic.com's unique, dynamic pricing and licensing engines to complete a transaction in only a few minutes. LicenseMusic.com is the leading online provider of music to the audio-visual community and offers over 50,000 tracks of music for synchronization licensing directly through their web site.

Conversely, LicenseMusic.com's customers will be linked with BMI's DLC, offering them the option of obtaining a BMI performing rights license. BMI's Digital Licensing Center provides an instant licensing and electronic payment service for web sites and is available online 24 hours a day, seven days a week.

"It is an easy solution that combines two innovative online licensing systems," said Richard Conlon, Vice President, Marketing and Business Development, Media Licensing at BMI. "Through the DLC and such relationships as with LicenseMusic.com, we are making it easy and cost effective for web sites to get the music licenses they need."

Summarizing the agreement, Gerd Leonhard, President/CEO of LicenseMusic.com stated, “This partnership with BMI is a big win for content providers and professional music buyers alike since it drastically simplifies the music licensing process for web-based production. What used to take 3 weeks now can take 15 minutes! We are delighted to be working with BMI on launching this cutting-edge service and applaud BMI’s enterprising spirit.”

About BMI
BMI, a U.S. performing rights organization founded in 1940, is one of the few established music companies to embrace the Internet to proactively develop new revenue streams for songwriters. BMI.com’s Digital Licensing Center provides Internet companies an instant, simple “Klik-Thru” licensing solution to legally stream any of the 14 million registered compositions of its more than songwriters, composers and music publishers. Some of BMI’s many web licensees include EMusic.com, MP3.com, LicenseMusic.com, Yahoo Broadcast, Intertainer.com, NetRadio.com, Akoo.com, GetMusic.com, Digital Club Network and DiscoverMusic.com.

About LicenseMusic.com
LicenseMusic.com is a business-to-business music company that licenses and delivers music via the Internet to worldwide clients in the audio-visual production industries. The site represents the catalogs of over 200 record labels and music publishers including DreamWorks Music Publishing, Cherry Lane Music Publishing, ARC Music Group, Harmonia Mundi, Milan Entertainment, Chesky, Warlock Records; production music libraries including Aircraft, JRT Music and Valentino and a growing library of music from unsigned artists. LicenseMusic.com has partnerships with BMI, Getty Images (NASDAQ: GETY), AVID Technology Inc., (NASDAQ: AVID), Soundelux Entertainment Group and Playboy Entertainment Group (NYSE: PLA). The LicenseMusic.com collection contains more than 50,000 pre-cleared tracks available for instant, online transacting with access to over one million tracks through its network of providers.