NEW YORK - May 19, 2000 — U.S. performing rights organization BMI and LicenseMusic.com, the leading provider of online music licensing services, today announced the signing of a collaboration agreement. The agreement will enable BMI to provide the online licensing for performance rights for music offered to websites by LicenseMusic.com.
The innovative agreement establishes a cooperative relationship enabling LicenseMusic.com to offer comprehensive music licensing over the Internet. Under the terms of the agreement, web designers, creative directors, web media producers and other Internet professionals licensing music from LicenseMusic.com will be able to obtain Klik-Thru licenses via BMI’s Digital Licensing Center (DLC). LicenseMusic.com can then offer the rights for use of master recordings and compositions in audio-visual productions
Likewise, visitors to BMI’s website, www.bmi.com, will be able to click through to LicenseMusic.com upon identification of any song that is also contained in LicenseMusic.com’s repertoire. LicenseMusic.com will also feature a new search filter that will cater to the needs of customers who prefer to license BMI affiliated tracks.
Summarizing the agreement, Gerd Leonhard, President / CEO of LicenseMusic.com stated, "Licensing music for Internet-related productions, such as website sonification, rich media advertising, digital marketing campaigns and interactive online presentations, is a market that is exploding. With this agreement, BMI and LicenseMusic.com realize the potential of professional online music licensing, and we look forward to future opportunities in this area."
Says Richard Conlon, Vice President, Marketing & Business Development, Media Licensing, BMI, "This agreement signifies the next stage in mainstreaming the DLC for the digital business to business world. BMI is always looking for new ways to monetize the internet and keep our services simple and easy to use. LicenseMusic.com has stepped up as a new partner in helping BMI to protect songwriters rights on the Internet."
BMI, a U.S. performing rights organization founded in 1940, is one of the few established music companies to embrace the Internet to proactively develop new revenue streams for songwriters. BMI.com provides Internet companies an instant, simple licensing solution to legally stream any of their 250,000 songwriters’ 4.5 million registered compositions.
LicenseMusic.com is the only Internet site to both license and deliver music online specifically for the audio-visual production industries. The site represents the catalogs of over 175 record labels and music publishers such as Harmonia Mundi, Metal Blade, Chesky, Alligator, Warlock and KnitMedia as well as a growing library of music from unsigned artists. The LicenseMusic.com collection contains more than 50,000 pre-cleared online tracks with access to over one million tracks through its network of providers.