Participants now have until May 13 to apply for the BMI/New York University Workshop for Music in Commercial Media. The intensive three-day seminar takes place July 27-29, 2013, and is produced by Ron Sadoff, Director of Film Scoring, New York University, and Doreen Ringer-Ross, BMI Vice President of Film/TV Relations. Now in its second year, the workshop underscores BMI’s commitment to educating emerging composers in the field of film and television.
Spearheaded by award-winning media composer Andy Bloch (Human: Music and Sound Design), the seminar centers squarely on the craft, production and business acumen required for producing music for advertising and corporate branding. Panelists will include composer Peter Nashel (Duotone Audio Group) and music producer Keith D’Arcy (SONGS Publishing). In a dynamic mix of informative industry panels, faculty critiques sessions and live recordings in the state-of-the-art NYU James Dolan recording studio, participating composers will produce and record their music with top-tier musicians and engineers, under real-world conditions.
“These areas [advertising and corporate branding] constitute the world’s most often heard music and provide revenue streams for hundreds of composers. In addition, the growing area of music licensing and its marketing practices will be explored in depth. Both participating composers and auditors will be privy to daily critiques of participant’s works, industry panels, presentations and recording sessions emulating real-world scenarios — all under the guidance of three of the most experienced and influential figures in their fields,” said NYU’s Ron Sadoff.
To learn more about the workshop and how to apply, visit the NYU website.