Broadcast Music, Inc. (BMI) announced today the appointment of David Levin as Vice President, New Media. In this role, he will be responsible for the growth of digital revenues; developing strategies to address digital market needs; and managing day-to-day sales, business development functions and staff for BMI’s New Media licensing business. Levin will report to Richard Conlon, Senior Vice President of Corporate Strategy, Communications and New Media, and he will be based in BMI’s New York headquarters.
“I am delighted to welcome David to our organization’s New Media team and to utilize his global digital perspective to serve BMI’s songwriters and publishers,” said Conlon. “He will play a vital role building on our success in creating value and growing digital revenues for our songwriters, composers and music publishers.”
Prior to joining BMI, Levin spent 12 years at Sony Music Entertainment, where he was most recently Senior Vice President, Digital Sales, managing the music company’s digital commercial and ad supported businesses. During his tenure at Sony, he held several positions including Vice President, New Media and Senior Director, Online Marketing. Before joining Sony, Levin was Director of Marketing at GetMusic.com, a joint venture of Bertelsmann and Universal, developing and leading customer relationship management and branding strategies for the pioneering Internet media platform. Levin’s career also includes an eight-year stint at Bertelsmann Music Group, where he ascended from a College Marketing Representative to Manager, Market Research – a position he was selected for by the president of the organization. Levin holds an MBA and BA from Rutgers University.