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BMI/NYU Scoring for Advertising Workshop Offers Composers What it Takes to be Successful

Posted in News on July 26, 2019
Pictured (L-R) during the BMI/NYU Scoring for Advertising Workshop are: composer Eric Hachikian, BMI’s Reema Iqbal and NYU faculty members Sergi Casanelles and Lillie McDonough.
Pictured (L-R) during the BMI/NYU Scoring for Advertising Workshop are: composer Eric Hachikian, BMI’s Reema Iqbal and NYU faculty members Sergi Casanelles and Lillie McDonough.

Students who attended the recent BMI/NYU Scoring for Advertising Workshop got a highly-efficient four-day crash-course on how to write quickly and effectively under real-world conditions in the fast-paced world of advertising. Led by prolific Soundcat Productions founder Eric Hachikian (Marco Polo, When We First Met), the acclaimed workshop featured panelists and presentations from top industry professionals at leading ad agencies such as Keith D’Arcy (SONGS Music Publishing), Karen Macmillan (Imagem/Concord Music), and Jay Wadley (Found Objects Music Productions).

The workshop is intended for high school students, undergraduate students, post-college, graduate students and continuing professionals. For more information, click here.