BMI, Beasley Media Group and Xperi’s HD Radio Technology today announced the launch of the third season of BMI’s signature series, How I Wrote That Song®, featuring acclaimed songwriters from country and rock/pop. Each episode of the 6-part series will give audiences an insider’s look into the creative process of writing and producing hit songs as well as the stories behind them. Legendary rockstar Ann Wilson of Heart is featured on the season premiere launching today, April 18. A new episode will air every two weeks on Beasley Media Group country and rock stations nationwide depending on which genre is featured, with the video component posted on https://bbgi.com/. To go to straight to Ann Wilson’s interview, click here.
Additional award-winning music creators included in the series include heavy-hitters Jon Pardi (May 2), Lzzy Hale (May 16), Tyler Hubbard (May 30), Luke Spiller of The Struts (June 13) and Clint Black (June 27).
“BMI is thrilled to announce a stellar lineup for Season 3 of How I Wrote That Song,” said BMI’s AVP, Creative, Nashville Mason Hunter. “It is such a great way to highlight the vast talent that BMI has the pleasure to represent, and it gives our songwriters a way to connect with fans as they tell the stories behind their biggest hits. Thanks to our wonderful longstanding partners at Xperi’s HD Radio Technology and Beasley Media Group for pushing this compelling content out to their listeners.”
“After two consecutive, highly successful campaigns with our partners at BMI and Xperi/HD Radio, we are excited to bring back How I Wrote That Song to celebrate some of the biggest hit songwriters heard on our radio brands,” said Beasley Media Group’s Chief Content Officer Justin Chase. “Our listeners and digital audience love to hear the story behind their favorite songs!”
“The How I Wrote That Song series has been a great success, and Xperi is excited to continue working with BMI and Beasley Media Group to highlight the songwriters who create the songs we know and love,” said Xperi’s Senior Vice President, Radio, Joe D’Angelo. “This is especially meaningful to us as we continue to build on 20 years of broadcast radio innovation, both through our HD Radio technology, which delivers superior audio quality and a wealth of content choices for music fans around the world, and our DTS AutoStage in-vehicle media platform, which now supports lyrics, further bringing the songwriter into the radio experience.”
For more information go to https://bbgi.com/ and follow the conversation on social by using #HIWTS.