BMI and the Radio Advertising Bureau (RAB) are continuing the FastStart to Radio Sales Success program this year to provide scholarships to minorities in radio advertising sales. Twenty-five minority students will be selected to attend the Gary Fries Radio Advertising Bureau Radio Training Academy in Dallas, Texas, or the Academy Off-Campus Extension Program.
Speaking before the RAB Management Leadership Conference held recently in Dallas, BMI’s Dan Spears said that applications for this year’s scholarships are now being accepted. Interested students will find the application forms and the schedule of classes, dates and locations at RAB.com. The application deadline is March 30, 2007.
“It gives us much pleasure to partner with RAB in supporting the radio industry through this program,” said BMI’s Mike O’Neill, Senior Vice President of Licensing. “We believe it’s important to provide sales executives with the training to help them succeed in this competitive business. Encouraging diversity in the radio industry benefits all of us by helping us better understand the needs of our customers and adapt to a changing marketplace.”
Each scholarship is valued at $1,200. Recipients may choose either a one-week program at RAB’s Dallas campus, or a two-and-a-half-day extension program conducted in cities around the U.S. Over 125 BMI-funded scholarships have been awarded since the program’s inception six years ago.
“BMI’s steadfast support of the FastStart Minority Scholarship program strengthens radio’s commitment to diversity,” noted Mike Mahone, Executive Vice President, Member Services, RAB. “It also reinforces the important role that training can play to achieving sales success. We are grateful to BMI for sponsoring this very worthy and valuable scholarship.”
The Gary Fries RAB Radio Training Academy in Dallas, Texas, and the Academy Off-Campus Extension Program offer a variety of sales and management courses at beginner and advanced levels. For information on any of the RAB Training Academy programs, call 972-753-6756.
The Radio Advertising Bureau (RAB) is the sales and marketing arm of the radio industry with nearly 7,000 members, including almost 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales and international organizations.