BMI, A&E Networks Team for ‘Bio Country’ Series

Posted in News on May 31, 2005
BMI has teamed with A&E Television Networks to produce a breakthrough series of on-air promotional commercials for The Biography Channel's new "Bio Country" series. The series of documentaries explores the life stories of leading country artists, including songwriting greats Sam Phillips, Willie Nelson, Loretta Lynn, Tim McGraw, Buck Owens, Barbara Mandrell, Brenda Lee, Clint Black, Dixie Chicks, the Everly Brothers, George Jones, Glen Campbell, Hank Williams, Merle Haggard, Patsy Cline, Ronnie Milsap, Shania Twain, Tammy Wynette, Tanya Tucker and many more.

Clint Black

BMI and A&E created an innovative on-air campaign to promote the series. Titled "Country Crossroads," the campaign features additional BMI writers sharing original anecdotes about the musical influences that the Biography subjects had on their work. The original campaign was shot on location in Los Angeles, New York and Nashville and featured a broad spectrum of BMI writers, including Clint Black, Isaac Hayes, Rosanne Cash, Lorrie Morgan, Shelby Lynn, Buddy Jewell, Julie Roberts and Louie Perez sharing their reflections on their personal musical icons. BMI contributed to the creation of the campaign concept and supplied talent relations, research services, archival footage and logistics support to the shoots. A&E Networks shot and produced the spots.

"Bio Country" can be seen on The Biography Channel Wednesdays at 8 ET/9 PT. Check your local listings for more information.

Isaac Hayes

Rosanne Cash

Shelby Lynne


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