BMI and A&E created an innovative on-air campaign to promote the series. Titled "Country Crossroads," the campaign features additional BMI writers sharing original anecdotes about the musical influences that the Biography subjects had on their work. The original campaign was shot on location in Los Angeles, New York and Nashville and featured a broad spectrum of BMI writers, including Clint Black, Isaac Hayes, Rosanne Cash, Lorrie Morgan, Shelby Lynn, Buddy Jewell, Julie Roberts and Louie Perez sharing their reflections on their personal musical icons. BMI contributed to the creation of the campaign concept and supplied talent relations, research services, archival footage and logistics support to the shoots. A&E Networks shot and produced the spots.
"Bio Country" can be seen on The Biography Channel Wednesdays at 8 ET/9 PT. Check your local listings for more information.