As Vice President, Creative, New York, Samantha Cox is responsible for overseeing the Pop, Rock and Indie team based in BMI’s New York office. She is also responsible for scouting and signing new songwriters and publishers, and maintaining relationships with existing BMI affiliates worldwide, as well as coordinating various songwriter nights, showcases and seminars. Samantha plays an important role in the lives of songwriters, helping them build their careers through a number of outlets, including assembling their team, setting up collaborations and educating songwriters on the mechanics of the music industry.
She was promoted to this role in 2017. Previously, Cox was Assistant Vice President, Creative, New York at BMI where she launched several successful programs including, BMI’s Speed Dating for Songwriters™, BMI Pick of the Month, the Annual BMI Acoustic Brunch at the South by Southwest (SXSW) Festival, and the Eight-Week Songwriters Workshop.
As a 20-year veteran of BMI, Cox has been a critical force in the songwriter community, and has been instrumental in shaping the careers of numerous BMI songwriters including Lady Gaga, Halsey, Ammar Malik, Bebe Rexha, 3 Doors Down, Shinedown, My Chemical Romance, Howie Day, Yeah Yeah Yeahs, Flyleaf and many others.
In addition to cultivating the careers of BMI’s songwriters and composers, Cox also developed and maintained key relationships with managers, attorneys, business managers, agents and record label executives.
She joined BMI as an intern in 1996 and was quickly hired by the Performing Rights department where she was Senior Researcher until her promotion in 1999 to Associate Director, Writer/Publisher Relations. She was promoted to Director in 2002, to Senior Director in 2004 and Executive Director in 2010. Soon after, she was appointed to AVP of Writer/Publisher Relations at BMI and is currently an officer of the company.
Her varied experience in the music industry includes public relations at radio station KUTZ in Austin, promotions at PolyGram Records, and owner of her own promotions company. Cox is a Governor of the New York Chapter of the Recording Academy and also serves as the Vice President of the BMI Foundation. She attended Texas State University at San Marcos where she studied advertising and business.