David McIninch is the General Manager of Soundmouse, the global leader in music cue sheet reporting and monitoring for the broadcast and entertainment production industries. McIninch leads the day-to-day operations, overseeing client relationships and innovation strategy while working closely with teams in London, Japan, Korea, Sri Lanka, Bulgaria and Greece to build on the company’s success. Soundmouse, acquired by BMI in June 2026, operates an independent business with McIninch reporting into BMI’s President and COO Todd Horvath. McIninch is based in New York City.
Prior to joining Soundmouse, McIninch spent two decades in the technology and finance spaces. A seasoned leader, he has built, scaled and driven transformative growth for diverse organizations, including Transit Technologies, where he served as Chief Revenue Officer, and Fiserv, where he was SVP and GM, leading M&A transactions and overseeing marketing, sales, strategy and business development. Additionally, he spent nearly ten years at ADP in senior leadership roles overseeing marketing strategy and international product management.