In the fast-paced, constantly shifting game of hip-hop, career longevity can be an elusive
thing. One versatile rapper, writer, producer and DJ to have kept active and stayed more
than relevant is Atlanta’s own titan of Crunk, Lil Jon.
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Since first exploding onto the scene in 1997, Lil Jon has been busily cranking out
enduring singles like “Get Low,” “Goodies,” “Cyclone,” “Freek-A-Leek,” Turn Down For
What,” and others that have brought a gritty, hardcore hip-hop edge to the Top 10 of the
Billboard Hot 100 and earned multiple GRAMMY-nominations and a GRAMMY-win in 2005 for the
ubiquitous hit “Yeah” with Usher and Ludacris... Beyond his music, punctuated by his
inimitably bawdy catch phrases and resonant voice, Lil Jon is a seriously focused and
driven creative force, branching out into acting, commercials and philanthropic ventures
to help children in underdeveloped nations. BMI’s Associate Director, Creative Reggie
Stewart, recently sat down with the busy multi-hyphenate to find out how he first got
started, what his creative process is like, and how he still keeps it all crunk.
