Photos

Mar 16, 2017 Atmosphere during Johnny P’s set at YETI’s Flagship Store during SXSW on March 16, 2017, in Austin, TX. View Photo

Mar 16, 2017 Atmosphere at YETI’s Flagship Store during SXSW on March 15, 2017, in Austin, TX. View Photo

Mar 16, 2017 Paul Cauthen poses for a photo at YETI’s Flagship Store during SXSW on March 15, 2017, in Austin, TX. View Photo

Mar 16, 2017 BMI’s Mason Hunter, artist Paul Cauthen and YETI’s Robert Sanchez pose for a photo at YETI’s Flagship Store during SXSW on March 15, 2017, in Austin, TX. View Photo

Mar 16, 2017 Paul Cauthen performs at YETI’s Flagship Store during SXSW on March 15, 2017, in Austin, TX. View Photo

Mar 16, 2017 Brent Cobb performs at YETI’s Flagship Store during SXSW on March 15, 2017, in Austin, TX. View Photo

Mar 16, 2017 BMI’s Mason Hunter, artist Brent Cobb, BMI’s Bradley Collins and YETI’s Robert Sanchez pose for a photo at YETI’s Flagship Store during SXSW on March 15, 2017, in Austin, TX. View Photo

Mar 16, 2017 Johnny P performs at YETI’s Flagship Store during SXSW on March 15, 2017, in Austin, TX. View Photo

Mar 16, 2017 Johnny P performs at YETI’s Flagship Store during SXSW on March 15, 2017, in Austin, TX. View Photo

Mar 16, 2017 YETI’s Robert Sanchez, artist Johnny P and BMI’s Mason Hunter pose for a photo backstage at YETI’s Flagship Store during SXSW on March 15, 2017, in Austin, TX. View Photo