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BMI Brings Live Music to Atlanta to Help Museum Attract a Younger Audience

Posted in News on November 25, 2015
BMI band Ruby Velle and The Soulphonics pack the house at the High Museum of Art in Atlanta.
BMI band Ruby Velle and The Soulphonics pack the house at the High Museum of Art in Atlanta.

BMI joined forces recently (11/20/15) with the High Museum of Art in Atlanta to present a special Friday night concert by Ruby Velle and The Soulphonics, a high energy BMI-affiliated funk band with a strong following in the South. In an unusual partnership, BMI worked with the High to feature live music to attract a younger demographic to the fine arts museum and create a more diverse membership base. The event was a huge success, attracting close to a thousand people to watch the band and enjoy half-price admission to the museum.