April 27, 2007
BMI Forecasts Ringtone Market Down 8% in 2007
Leading U.S. Performing Rights Organization Sees Market Changes
NEW YORK, March 27, 2007 – Broadcast Music, Inc. (BMI), the leading U.S. performing right organization representing more than 6.5 million musical works from more than 300,000 songwriters, composers and music publishers, today released its annual projection for U.S. ringtone sales and for the first time released a U.S. ringback tone market projection for 2007.
BMI estimates that the 2007 music ringtone market will dip to $550 million (U.S.) in retail sales, down $50 million (U.S.) from calendar year 2006. BMI pegged the market at $600 million (U.S.) in calendar year 2006; $500 million (U.S.) in 2005; $245 million (U.S.) in 2004 and $68 million (U.S.) in 2003, respectively.
BMI projects that ringbacks will generate approximately $65 million (U.S.) in retail content revenues in 2007. This is BMI’s first market estimate of the long-awaited rollout of the ringback tone market. A ringback tone is a musical work that is performed to the caller when they place a call to a participating mobile subscriber.
BMI’s estimates are based on more than 520 million individual, detailed ringtone transactions analyzed by the organization over the past 12 consecutive quarters. BMI tracks census sales data on more than 325 outlets for the sale of mobile entertainment in the U.S.
“As we forecasted last year, the ringtone market matured in 2006. The slowdown in ringtone growth, however, was partially offset by the first wave of promising U.S. growth in ringback tones,” said BMI Vice President of New Media and Strategic Development, Richard Conlon. “We believe that the ringtone market’s growth has leveled off and the novelty phase has ended. We envision increased revenue opportunity in the streaming sectors of the mobile entertainment market, ranging from ringtones to audiovisual cellular phone TV-style offerings.”
Since entering the market in 2001, BMI has tracked and processed more than 520,000,000 individual ringtone sales by title, artist and gross retail revenues generated. BMI also tracks titles and revenues associated with ringback tone services. BMI’s database of earnings and titles is believed to be the most comprehensive in the industry. BMI uses the data that it collects to distribute public performance royalties on a pro-rated basis to its affiliated songwriters, composers and music publishers.
BMI is an American performing right organization that represents more than 300,000 songwriters, composers and publishers in all genres of music. With a repertoire of more than 6.5 million musical works from around the world, operates on a non-profit-making basis, collecting license fees from businesses that use music, which it then distributes as royalties to the musical creators and copyright owners it represents.