New Report Backs BMI’s Take on Shifting Mobile Music Market
A recent report from media and communications analyst SNL Kagan confirms BMI’s U.S. mobile music projections for 2010, with Kagan estimating ringback-tone revenues for 2009 and 2010 at $165.7 million and $185.8 million, respectively. BMI’s ringback-tone figures, released on October 5, estimated revenues of $195 million and $181 million for 2009 and 2010.
The Kagan report, released on October 18, also backs BMI’s earlier contention that consumer behavior is shifting once again, “driven by the increase in handheld data devices, enhanced content offerings and improved wireless infrastructure,” and that new streaming-based services will lead to future growth. The Kagan report notes that “ringtones and ringback tones are struggling while full-track sales and radio royalties are growing indicates a general shift in how Americans are using their phones: from personalization to portable media player.”
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