June 13, 2006

World Cup Gets A Kick Out of RedOne’s ‘Bamboo’

BMI songwriter/producer RedOne's smash hit "Bamboo" has been named "Official Melody" for the 2006 World Cup, which kicked off June 9 in Germany. Selected from over a thousand submissions, RedOne's song is receiving extensive exposure as the audio accompaniment to all programming used for the branding and promotion of the event during television broadcasts and advertising campaigns, in branded cross-promotions, and as a part of the World Cup Official Music Program.

In March of 2006, RedOne produced a "mash-up" of Shakira's "Hips Don't Lie" featuring Wyclef Jean and RedOne/Bilal's "Bamboo, " working with Jean, Jerry Duplessis, and Shakira. The resulting mix will be performed by Shakira and Jean at the Cup's Final in Berlin to an estimated worldwide television audience of more than 1.2 billion. The Fédération Internationale de Football Association (FIFA) was so impressed with RedOne's talent that he was made the main producer and songwriter for the 2006 World Cup Official Music Program.

Three variations of the Official Melody are featured exclusively on the VOICES from the FIFA World Cup album; it is also available worldwide as a ringtone.

RedOne has written and produced for prominent artists such as Christina Milian, 3LW, A-Teens and Tiffany Evans, and has worked alongside writers and producers such as Gordon Chambers, Teron Beal, Mary Brown and Desmond Child. He has received acclaim in Canada for the hits "I Wish" and "Little Mama," recorded by Juno nominee Carl Henry, as well as in his home country, where has won both a Swedish Grammy and Scandinavian Song of the Year award for "Step Up," working with frequent co-writer Bilal Hajji.

"Bamboo" has helped establish RedOne as a top producer in the global marketplace. He is currently in the studio, working on productions for both American and European artists.